One thing I try and do at least two days a week is exfoliate. I Love the chocolate sugar scrub by Lush.
You can also make your own with ingredients right from your kitchen.
Here is the recipe:
2 Tablespoons Sugar in the Raw
1 Tablespoon melted Coconut Oil or
A few drops of the Essential Oil of your choice
Mix together & apply to dry lips . Rub gently in a circular motion.
Make sure to also exfoliate the surrounding skin .
Moisturize after rinsing & patting dry.
For moisture- read labels & Avoid Products with wax- they can be drying.